{"id":221,"date":"2026-05-14T08:40:51","date_gmt":"2026-05-13T23:40:51","guid":{"rendered":"https:\/\/hi-japan.com\/en\/wine\/"},"modified":"2026-05-15T04:01:33","modified_gmt":"2026-05-14T19:01:33","slug":"wine","status":"publish","type":"post","link":"https:\/\/hi-japan.com\/en\/wine\/","title":{"rendered":"Importing Wine to Japan \u2013 A Complete Guide to Necessary Procedures and Costs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We often receive requests from people who want to import wine to Japan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since wine is both an alcoholic beverage and a food product, it falls into a category with a high level of difficulty for importing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Japan&#8217;s customs and quarantine systems are very complex and difficult to understand. Therefore, I believe many people, especially those who want to sell wine as a business or serve it in their own restaurants, find themselves at a loss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, since wine from Europe, Chile, the US, and other regions has become tariff-free due to the signing of Economic Partnership Agreements (EPA), I feel that the level of attention is increasing day by day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, this time, I will explain in an easy-to-understand manner the procedures and rules on how to import wine from overseas to Japan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are having trouble importing wine, please be sure to use this as a reference!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Differences in the Wine Import System Between Personal and Commercial Use<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hi-japan.com\/en\/wp-content\/uploads\/2026\/05\/wine-2.jpeg\"><img decoding=\"async\" src=\"https:\/\/hi-japan.com\/wp-content\/uploads\/2026\/05\/wine-2.jpeg\" alt=\"\" class=\"wp-image-15502\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, although this is the same for any product, the import rules differ depending on whether it is for personal use or commercial use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For alcoholic beverages like wine, not only do various tax rates change, but licenses may also be required, making this a category where this difference is significant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When Importing Wine for Personal Use<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the case of personal use, no particularly difficult preparation is required as long as it is less than 10kg and for personal consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it exceeds 10kg, it is judged not to be for personal consumption, so it basically becomes commercial use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a general rule, the act of selling something you bought for yourself because you later decided you no longer need it does not fall under commercial use, so there are no penalty provisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, in the early stages of your business, it is possible to try importing within 10kg for personal use rather than commercial use to test the sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also subject to the small-amount tax exemption rule, where customs duties and consumption taxes are exempted (liquor taxes are not exempted).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When Importing Wine for Commercial Use<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since customs duties on wine tend to be reduced to zero, it is a tailwind for those in the import business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, to import wine for the purpose of selling in Japan, preparations such as preparing Food Sanitation Act documents and obtaining a liquor sales license are required, and tax calculations also become complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the customs duty rates being determined for each country of origin, the liquor tax rates also differ finely depending on the type of wine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the barrier to entry is high, once you overcome it, it can be said to be a market with few rivals and great opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are seriously considering commercial importing, please refer to the following steps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What You Need When Importing Wine for Commercial Use<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hi-japan.com\/en\/wp-content\/uploads\/2026\/05\/wine-3.jpeg\"><img decoding=\"async\" src=\"https:\/\/hi-japan.com\/wp-content\/uploads\/2026\/05\/wine-3.jpeg\" alt=\"\" class=\"wp-image-15503\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I will explain specifically what preparations are necessary to import wine for commercial use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically, it is divided into the following three processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Documents to Submit to the Quarantine Station (Food Inspection Division)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To sell wine, it is necessary to prepare documents based on the Food Sanitation Act and have a Certificate of Notification of Importation of Foods issued.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the ingredients of the wine, a preliminary inspection (known as a monitoring inspection) may be required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since these are documents and procedures that are a bit difficult for amateurs to prepare, it is common to use a customs broker or a freight forwarder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the flow is to create and submit the necessary documents after the wine arrives in Japan, there will be a large time loss, and there is a possibility of being charged enormous storage fees, so be sure to consult in advance before importing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The specific necessary documents are as follows.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Notification of Importation of Foods, etc.<\/li>\n\n\n\n<li>Document explaining ingredients and manufacturing process<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the country of origin and the manufacturing environment, the quarantine station may request the submission of a Health Certificate, or a Certificate of Analysis in situations such as new manufacturers or unknown ingredients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generally, in the case of wine, there are many cases where only the food import notification and the manufacturing process chart are required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Documents to Submit to Customs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, although this is common to all commercial import products, the following documents are required.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invoice (stating price, quantity, product name, and country of origin)<\/li>\n\n\n\n<li>Packing list (showing packaging type, number of items, volume, and weight)<\/li>\n\n\n\n<li>Import declaration form (document to declare to customs)<\/li>\n\n\n\n<li>Bill of Lading or Air Waybill (document proving the means of transportation and cargo ownership)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, to receive preferential tariff treatment (such as EPA), a Certificate of Origin will also be required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By submitting the Certificate of Notification of Importation of Foods received from the quarantine station and the required documents mentioned above, and paying the customs duties and consumption taxes, you can finally receive an import permit to receive your goods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Documents Related to the Liquor Tax Act and Liquor Business Association Laws<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To sell wine, it is necessary to obtain a liquor sales license.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The license is called a liquor sales license, and the locations and contents that can be sold differ depending on the purpose.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General liquor retail license (allows you to sell alcohol at shops and restaurants)<\/li>\n\n\n\n<li>Mail-order liquor retail license (allows you to sell by mail-order via the internet or catalogs)<\/li>\n\n\n\n<li>Liquor wholesale license or liquor manufacturing license (allows you to wholesale to liquor stores and liquor vendors)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You should obtain the necessary ones according to your purpose before actually importing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the case of wine, the following two documents are also required as additional submissions to customs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liquor tax declaration form (declaration and payment form for paying additional liquor tax)<\/li>\n\n\n\n<li>Display label for alcoholic beverages (Japanese label indicating importer name, alcohol content, volume, country of origin, allergens, etc.)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Just the documents to be submitted to the quarantine station and customs are difficult enough, but with the inclusion of these licenses and additional documents, alcoholic beverages require an even more challenging step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expenses Incurred When Importing Wine for Commercial Use<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hi-japan.com\/en\/wp-content\/uploads\/2026\/05\/wine-4.jpg\"><img decoding=\"async\" src=\"https:\/\/hi-japan.com\/wp-content\/uploads\/2026\/05\/wine-4.jpg\" alt=\"\" class=\"wp-image-15504\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I will also guide you on the necessary costs when specifically importing wine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since miscellaneous expenses for alcoholic beverages are relatively high, it is necessary to carefully consider the business scale in advance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">International Shipping Fees<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shipping fees required to send wine from the country of origin or selling country to Japan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maintain the quality of the wine, special containers with controlled temperature and humidity are often used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a rough estimate, generally, the standard for international shipping fees is about $0.5 to $1 per kg for containers, and about $2.5 to $3 per kg for air freight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a relatively cheap example, and if you use consolidated flights, the price may be about twice as much.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customs Duties<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is a simplified tariff rate applied when the total taxable value is 200,000 yen or less, and a general tariff rate applied for prices above that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the general tariff rate, the tax rate is determined by trade agreements such as EPA, the type of wine (fruit wine or sparkling wine), and the amount of sugar used.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplified tariff rate: 70 yen\/L<\/li>\n\n\n\n<li>General tariff rate: 15% or 125 yen\/L, whichever is lower (minimum 67 yen\/L)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As for the actual tax rates, they are divided very finely, so be sure to check with customs officials!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since many countries are exempt from customs duties, it is necessary to check this area carefully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Liquor Tax<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The liquor tax for wine is determined per kiloliter, so be careful with the units.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, it is 100,000 yen per kiloliter (1L = 100 yen).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The liquor tax for wine is slightly lower compared to other types of alcohol, making it recommended!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because tax rates are revised regularly, be sure to ask customs officials for the latest information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consumption Tax<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consumption tax is also required at the time of import.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for the calculation method, it is determined by a percentage of the (base price of the wine + international shipping fees + customs duties + liquor tax).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A very large number of people think that only the base price is taxed, so be careful here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I understand that many people find this hard to accept, but unfortunately, that is how the law works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Services Related to This Article<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hi-japan.com\/en\/import-export-support\/\">Import and Export Support \u2013 Transport Investigation, Arrangement, and Procedure Proxy Services between Japan and Hawaii (USA)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A complete guide to importing wine to Japan. Learn the required procedures, documents, licenses, and costs for both personal and commercial use.<\/p>\n","protected":false},"author":1,"featured_media":220,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"emanon_ad_label_edit":"initial","emanon_featured_entry":"","emanon_hide_featured_image":"","emanon_disabled_overlay":"","emanon_hide_title":"","emanon_hide_sidebar":"","emanon_hide_breadcrumb":"","emanon_hide_toc":"","emanon_hide_sns":"","emanon_hide_follow":"","emanon_hide_author_card":"","emanon_hide_entry_tag":"","emanon_hide_pre_nex":"","emanon_hide_related_post":"","emanon_hide_ad":"","emanon_disabled_background_color":"","emanon_hide_floating_hamburger_menu":"","emanon_hide_footer_section":"","emanon_hide_fixed_footer_menu":"","get_emanon_reviewer_name":[],"emanon_cta_id":"","emanon_cta_floating_id":"","emanon_cta_newsletter_id":"","emanon_noindex":"","emanon_nofollow":"","emanon_meta_description":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-import-export-support"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Importing Wine to Japan \u2013 A Complete Guide to Necessary Procedures and Costs - HiJapan | Japan-Hawaii Business Expansion, Global eCommerce &amp; Trade Support<\/title>\n<meta name=\"description\" content=\"Are you considering importing wine to Japan? This guide covers required procedures, documents, licenses, and costs for personal and commercial use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hi-japan.com\/en\/wine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importing Wine to Japan \u2013 A Complete Guide to Necessary Procedures and Costs - HiJapan | Japan-Hawaii Business Expansion, Global eCommerce &amp; Trade Support\" \/>\n<meta property=\"og:description\" content=\"Are you considering importing wine to Japan? 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